CTI reveals plans for new brand name and European expansion
Nick exclusively revealed plans to unveil a new group brand name and strategy within the next few weeks to highlight the different elements of the business.
Despite undertaking digital transformation, marketing and quote work, Nick said CTI is still viewed as a company that primarily focuses on tech and it is seeking to change this perception.
“It's hard to change something you're known for, so for us it is very much about bringing in complementary businesses into the group,” he added.
The agency’s target turnover for this year is £16.5 million, but it is now set to hit between £17 and £18 million as it continues with the work it has attained over the past few months, Rhind exclusively told Prolific North.
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