How much should a logo cost?
A number of factors have to be taken into consideration when designing a logo, such as how many concepts need to be presented, how many revisions will be required and how much research is needed.
The object of the designer is to create something that is memorable and distinguishes the client’s brand from the competition.
The design process of a professional designer usually consists of:
1.The Design Brief.They conduct a questionnaire or interview with the client to get the design brief.
2.Research.They conduct research focused on the industry itself, on its history, and on its competitors.
3.Reference. They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
4.Conceptualising.They develop the logo design concept(s) around the brief and research.
5.Reflection. They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.
6.Presentation. They then choose whether to present only a select few logos to the client or a whole collection.
7.Amends and Tweaks. The client will often like more than one of the logos and will want to see them in different configurations or colourways.
8.Approval.The client approves the logo and is next presented in it’s different applications, stationery, business card, brochure and digital media.
When you have chosen your logo if it address’s all the points below then you’ve spent your money well.
A logo is the very first impression people get of your company.
A logo needs longevity and should be memorable.
A logo should be suitable for all applications across all your marketing collateral and look professional.
A logo is the starting point of your whole brand image.
Our advice would be, use a professional designer, everyman and his dog think they can design logos and in the main, they don’t understand the process or what the logos are meant to achieve so fall short of the mark.
Nigel Moore www.tenimc.com