PR is a better investment than advertising!
So...why is PR a better investment than advertising?
1. Media coverage is a more impartial than an advert. In PR, the words are coming from a trusted journalist, from a trusted source.
2. Advertising can be expensive – and can give you fewer impressions online. Good PR should drive better value and reach than advertising.
3. PR helps you tell a better narrative about your business and brand for people to engage with.
4. The stories and articles in news outlets are the reason the audience visits; they aren’t looking for advertisements.
5. PR will leave a legacy and stay around for longer. An advert will be seen, and then disappear.
Even though he knows (and see every day) the value PR brings to business, it is important to have a balance and mix of marketing tools – so never discount advertising alongside your PR to get your message out! Contact Mark for a chat about how he can help your business on 07731752096, [email protected] or www.ThePublicRelationsConsultancy.com.