The royal road to a man’s heart is to talk to him about the things he treasures most.
The best way to build a brand is to become interested in the customer. Customer feedback although a great application is not all about investing in social media to gain customer feedback to improve products and services. In short, various stimuli from marketing messages and the environment are thrown at the customer, who then goes through the decision process in light of their various biases and life-stage, and the sought after result is a (or repeated) purchase. Perception is how you interpret the world and make sense of it in your brain, an area that was thought beyond examination. Not any more, neuroscience now studies the effects of brand consumption on your brain using advanced brain imaging technology. Customers’ attitudes are biases based on their values and beliefs that rarely change but need to be understood for effective communications.
Marketing advice from www.tenimc.com