23 May 2019
SEO for Lead Generation Training
Search Engine Optimisation is the practice of creating and optimising digital content to best appear within search engines. Organisations within B2B, Professional Services, Public Sector, and other service-based organisations have a complex conversion funnel that requires varying content prevalence.
CTI Digital will uncover practices such as keyword research, on-page optimisation and more to target your content to the appropriate personas and conversion points. Other practices covered will include technical SEO and measuring success.
The SEO training course will include a series of interactive seminars in-between break-outs and Q&A sessions. Here are some of the topics that will be covered on the day:
- Keyword research, identify the search terms potential customers use to find your service.
- Increase site conversion with on-page SEO
- Content, links and other off-page influencing ranking factors
- Key technical SEO issues to address
- Optimising for local SEO
- Measuring and reporting in Google Analytics and Data Studio
For more information and to book, click here.