Evolve and grow your business through social media
How many businesses have failed to evolve and adapt to the changes in social media. Indeed, you could be reading this thinking that you have failed, but fear not! Social media is inevitable and it will come whether you accept it or not. However, many businesses are still cautious to include social media to their marketing strategy.
Whether it’s you or an agency managing your social media, your business is already being talked about whether you like it or not! It’s imperative that you evolve and grow your business through these changes:
- Choose the right platforms
Using the right platforms is essential to creating conversation and following you’re your clients, prospects and other business contacts. You do not need to be on every social network. Find out where your clients and prospects spend their time and where people talk about you and your industry sector the most and utilise those platforms.
- Create a strategy
Creating a strategic approach for managing your social media will save you time and resources in the longer term. Consider creating a weekly content schedule that you and your team will evaluate on a monthly basis to determine what’s working and not working. Use this to also list upcoming events, milestones and industry news relating to your business and sector and build content around that.
- Engage in real time conversation
A good social media strategy will continue to be the driving force for your businesses enabling you to effectively interact with your clients and of course, prospects! If your client has a complaint, question or compliment about your business, they will voice it on their social media platform. It’s up to you (or your agency) to make sure you’re actively engaging in conversations with them. The more you post, the more you’ll find out which content, timing and frequency is right for you.
If your business is growing and you do not have an in-house social media manager, you might want to consider hiring Bizwizuk, all you need to do is ask. They have a team of managers ready and waiting to help you. If you would like details of their prices get in touch. Alternatively, them them on Twitter or you can always get more information via their LinkedIn Company Page.