How can you use LinkedIn to get more new business?
LinkedIn is a serious business development tool, it has over 277 million users globally and is rising every minute! What this tells you is that more and more organisations are investing in this platform as they see it as a way to help increase their sales.
Here’s my tips to help you:
Look professional! Make sure your LinkedIn personal profile, company page and any LinkedIn groups you manage are all current and up to date.
When you join LinkedIn groups you must be clear about who are your target audiences and join these specific groups.
When you message your prospect or invite them to connect, make your message conversational and to the point, do not use the default messages.
Have you used the LinkedIn advanced search features yet? You are able to search for specific companies, industries, key decision makers or region.
Why don’t you try implementing a targeted prospecting strategy for yourself?